In 2005, I embarked on this journey of digital marketing because of a passion in entrepreneurial endeavors, direct response marketing, psychology, content, and advertising. I started on my career path of digital marketing strategy and management, which had the best of both worlds – creative and analytical – and learned hands-on how to create exposure, traffic, leads, and sales through Google, Yahoo!, and Bing for national and local brands.

I’ve been fortunate to work with brands such as: Starbucks, AT&T Wi-Fi, P&G, Trend Micro, Roots Canada, JM Bullion, Silver.com, Gerber, GORE-TEX®, CURE International, and many more. I’ve also worked with more than 100 small and medium-sized business. Business sectors in which I’ve created and executed digital marketing strategies include: CPG, precious metals, cybersecurity, luxury apparel, legal, education, medical & non-profit.

I cut my teeth on SEO & SEM in 2005, which I continue creating strategies for today. However, in 2006, with the onslaught of social media, I learned how to build brands from the ground up using content marketing methods such as business blogging, as well as organic and paid social media marketing.

Over the last fifteen years, I’ve pushed myself to earn a mastery level understanding of digital marketing funnels and what makes people buy online. I’ve consulted with and created national and local online marketing strategies implementing initiatives resulting in massive returns for the clients of the companies I’ve worked for and my own clients. I’ve also voluntarily mentored dozens of professionals on digital marketing and personal branding for better career options.

My diverse background in direct response copywriting, traditional advertising, psychology, blogging, and online marketing has helped me with my current success as a hyperlocal arts + entertainment digital publisher for a well-known publication: ILiveInDallas.com (500k visitors/yr).

Feel free to reach out!

Neil